The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)
Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading
We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).
Evolution of Tag Management
As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.
And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
Continue reading
TagMan is a specialist tag management system that provides tag management, multi-channel tracking & reporting, and real-time attribution. But, every now and then, a prospect asks us if they could build it themselves. So, could they?
Continue reading
It seems the universal tagging is very much in the thoughts and words of the online community. This post by Ian Thomas about data and universal tagging led into this post by Jacques Warren which has lots of interesting comments about universal tagging and some good reader comments.
We think tag management is becoming a real issue and that the piggy-back solutions only address part of the problem. Would love to hear their thoughts about TagMan, sounds like it could be the solution!
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. Continue reading
