In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.
Q: What’s the future of tag management?
A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with TagMan CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled Accelerate Your Website, Accelerate Your Sales.
We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. This is the first of a two-part interview. Continue reading
The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.
We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading
For better or for worse, JavaScript-based web measurement is here to stay.
JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading
Shanti Shunn, Director of Online Marketing at Harry and David
Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has evolved, and how to select a tag management vendor.
When and why did you decide you needed tag management?
At Harry and David we’re in all the multichannel markets, we have a lot of third-party tags on our site that relate to tracking and/or CPA payouts. Continue reading
Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons?
A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk. Continue reading
Bryan Eisenberg
Speaker, best-selling author, columnist, digital marketing pioneer and more, Bryan Eisenberg has become something of a legend as a digital marketing pioneer, web metrics guru, and all around advocate of digital marketing best practices.
He’s also is the newest member of TagMan’s advisory board (see seperate press release). We sat down with him to discuss why he feels the tag management issue is an important one now, and what role he’ll play in moving the company forward. Continue reading
Not Much for Etailers to ‘Like’ About Social Plug-Ins
Social plug-in performance
One second is how long Google’s +1 plug-in drags down page-load time, and that’s not “just” a second when research shows that ten percent of site traffic is lost for every extra second a site takes to load. Continue reading
Reduced conversions. Lower revenue. Visitor abandonment. Bad user experience.
Internet shoppers are extremely impatient. A survey we conducted last month shows 10% of traffic is lost for every extra second a site takes to load. Download survey results.
How slow loading sites impact your business, TagMan Page Load Speed Survey June 2011
TagMan is obsessed with tags and, as the first tag management system, we were among the earliest pioneers of the idea of server-to-server tags (or ‘servertags’ as we called the concept).
But, as things have changed and our thinking evolved, we are now of the view that server tags are an unwise solution to the challenges of marketing data collection, transfer and integration. Continue reading