We announced last week our exclusive partnership with Digital Fulcrum which now allows any tag to run through our tag management system asynchronously. Adam Figuiera discusses in this guest blog post the issues of 3rd party tags and what to consider.
Guest post by Adam Figuiera, Product Marketing Manager, Monetate
Adam Figueira
The web is awash in tags. From analytics to ad serving, website testing to channel optimization, marketers use an ever-increasing number of third-party solutions for improving and measuring the customer’s website experience–and to make the process for doing so easier.
But can too much of a good thing actually be bad? Indeed it can, and one might accurately term the last five years as the Era of Tag Bloat. However, the marketer’s challenges extend beyond just the number of tags necessary for running a modern website.
Like Dr. Jekyll and Mr. Hyde, website JavaScript tags can have split personalities–enhancing a marketer’s knowledge and the visitor’s experience when everything performs properly, but showing their evil side when things don’t go as planned. Continue reading
