We hosted the TagMeet ePrivacy Summit in London last week and we were delighted to be joined by three brilliant speakers, Nick Stringer of IAB, Damian Scragg of Evidon and Bill Beckler of TagMan customer lastminute.com – all of whom touched on some hot button issues regarding privacy and the new EU Privacy Directive to be enforced on May 26th.
Nick Stringer
The summit kicked off with Nick Stringer’s presentation, “Preparing for the revised ePrivacy directive.” Nick, who serves as the IAB’s Director of Regulatory Affairs, gave a concise glimpse of the EU Privacy Directive, why it’s being enforced, and what businesses need to do to be compliant. Nick advised that in order for the UK to continue as the most advanced internet economy in the world, customer data must be used responsibly and transparently to empower the consumer. Businesses should know what’s going on, be clear and transparent, deliver prominence, and know that “context is king!”
Damian Scragg
Evidon knows all about empowering the customer. Just ask Damian Scragg, managing director at Evidon (our new partner). Evidon has done the impossible – making privacy “sexy” by empowering consumers and businesses to see, understand and control data online. In light of the upcoming EU Directive, Damian advises businesses to audit and continually monitor tracking across sites, review privacy policies and consider a cookie policy, and deploy consent solutions.
Bill Beckler
The summit wrapped up with Bill Beckler, Manager of Marketing Analytics at lastminute.com, who had an interesting take on the EU Directive: The new Privacy Directive isn’t at all a negative! It’s actually a great opportunity for website owners/ecommerce executives to provide clarity and information around what’s happening behind the scenes of web pages (i.e. tracking, cookies, etc.)
It was clear from the presentations that Tag Management can play a huge role in how website owners handle ePrivacy and companies will need to get smart on how they manage their cookies and tags if they’re going to comply with new privacy directives. In light of all this, what makes TagMan a great tool is that it makes compliance with privacy laws and directives seamless. It was great to hear from a TagMan client that unlike the archaeological dig it may be without Tag Management, TagMan makes auditing easy and clear to understand.
Check out the presentations by clicking here.
