NEW YORK (June 16, 2010) TagMan, the tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns, expanded its technical division by appointing Ave Wrigley, as its Chief Technical Officer and Tim Jones, as Technical Operations Director. Both are newly created positions that will focus on the company’s system research and development.
“As the industry moves forward, with new and emerging platforms, Ave and Tim have the technical skills and expertise we need to develop the TagMan system for our users. I am delighted to welcome them both as pivotal members of the team,” says Jon Baron, General Manager of TagMan.
Mr. Wrigley is the former head of technology at ITN ON, and was instrumental in developing the online division of broadcaster ITN, into a market leader in video content for web and mobile, supplying all media platforms. Prior to ITN, Mr. Wrigley worked in Speech and Natural Language research for Canon Research Europe, ETL in Japan, and Surrey and Bristol Universities. He has a PhD from Bristol (UK) University.
Prior to TagMan, Mr. Jones, an experienced and skilled manager for IT infrastructure and strategy, was a founding member of digital agency Profero and developed one of the fastest 3rd party ad server solutions within Europe. He was also a member of the New Media Advisory Board for Comic Relief, developing campaigns for Comic Relief and Live8.
TagMan (www.TagMan.com), the first independent tag and pixel management system, was built and developed by web analytics pioneer Paul Cook as a solution to the problems of implementing new tracking tags on advertiser websites. TagMan has revealed that up to 25% of a typical e-commerce advertiser’s commissions are duplicates. TagMan’s universal tag solution instantly deduplicates sales and attribute credit in real time across ALL online channels so that for every $1 spent with TagMan, clients see up to a $9.50 return on their investments. Existing platforms do not offer this conversion report. The negative impact of too many pixels on a client’s website (contributing to shopping basket abandonment) drove TagMan’s focus on latency and pixel reduction as a core part of the platform used by clients globally. Clients include online advertisers and agencies in the UK, US and Germany, including Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Alliance & Leicester.
Founded in 2004, TagMan is privately owned and funded and has offices in New York and London. It has received funding from Cambridge Angels and the London Business School E100.
