Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 2

Posted on January 11, 2012 by TagMan

In part 1 of this two-part interview, Alex Yoder, CEO of Webtrends, discussed his company’s current success and what’s happening in mobile analytics. In this installment, he talks about the importance of an independent tag management system and what he sees happening in the space overall.

Q: Both Coremetrics and Omniture have recently announced their Tag Management Systems (TMS). Why hasn’t WebTrends built a TMS?

A: I speak to many, many clients who feel trapped by their current vendor, simply because that vendor’s tag is on their site and the client is concerned that it will be too difficult to retag. Continue reading →

The State of Privacy, Do-Not-Track, And Why You Need Tag Management

Posted on December 9, 2011 by TagMan

The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)

Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading →

Holland America Line Improves Site Performance With Tag Management

Posted on November 30, 2011 by TagMan

We recently announced that our tag management platform has been chosen by more global travel and hospitality brands, including Holland America Line, a recognized world leader in premium cruising for nearly 140 years (see press release).

Holland America Line has seen significant improvements by implementing TagMan’s Tag management system with Smart Tag Loading. Continue reading →

eMetrics Wrap-Up: Jim Sterne On Tag Management, Big Data, And Analytics

Posted on November 9, 2011 by TagMan

Jim Sterne at the TagMan Booth at eMetrics New York

We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.

Q: What were some of the a-ha moments of eMetrics New York for you this year?

A: We are actually maturing as an industry. More Continue reading →

The Evolution of Tag Management Part 2

Posted on November 3, 2011 by TagMan

We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).

Continue reading →

Making The Case For Client-Side Tag Management vs Server-Side

Posted on October 27, 2011 by TagMan

In a recent Adotas article , Maggie Neuwald, Vice President of Product Marketing and Partnerships for TagMan, explored “Why Client-Side Tag Management Is Still Important.”

“It’s worth noting that server-side container tags can be managed and optimized through a client-side tag management system, but the inverse is not true. This is a primary reason we continue to focus so heavily on client-side performance at this point in time, rather than Continue reading →

The Evolution of Tag Management

Posted on October 19, 2011 by TagMan

Evolution of Tag Management

As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.

And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
Continue reading →

Racing Ahead with Tag Management

Posted on October 11, 2011 by TagMan

As it turns out, how you manage the tags on your website can be the difference between winning and losing in today’s race for competitive advantage. That’s why Tag Management systems have seemingly come out of nowhere to be a hot topic, fueling a debate on the best approach. Paul Cook, the inventor of Tag Management and the founder of TagMan, will address the debate head-on at the upcoming eMetrics conference. Continue reading →

Tag Management: Jason Thompson on Build vs. Buy

Posted on October 5, 2011 by TagMan

In a recent conversation with Harry and David’s director of online marketing, Shanti Shunn reminisced about the days when, if you wanted tag management you built your own solution in-house.

It can be hard to believe, but build vs. buy is still a debate in a variety of tech circles. This came to mind recently when we watch a video posted by analytics expert Jason Thompson in which he debates the merits of roll-your-own analytics systems. Continue reading →

Q&A: Accordant Media’s Matt Greitzer on Ad Retargeting & Tag Management

Posted on September 28, 2011 by TagMan

Ad retargeting and JavaScript tags go hand-in-hand. To learn more about best practices in retargeting – particularly insofar as tag management is concerned – we asked an expert. Matt Greitzer, co-founder and COO of Accordant Media, was kind enough to share his deep knowledge of the subject.

Q: Where does retargeting intersect with tag management?

A: The key component to retargeting is Continue reading →

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