Category Archives: retargeting

The Value Of Search and Social Retargeting With Smart Tag Management

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The landscape of advertising and targeting is changing rapidly. Targeting and personalization are becoming more and more critical to how we target audiences online.

Our VP of Product Marketing, Maggie Neuwald recently participated in a webinar “The Future of Data and Media in 2012″ with Chango, the leader in search retargeting, and m6d (Media6Degrees), a marketing technology company that Continue reading →

Q&A: Accordant Media’s Matt Greitzer on Ad Retargeting & Tag Management

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Ad retargeting and JavaScript tags go hand-in-hand. To learn more about best practices in retargeting – particularly insofar as tag management is concerned – we asked an expert. Matt Greitzer, co-founder and COO of Accordant Media, was kind enough to share his deep knowledge of the subject.

Q: Where does retargeting intersect with tag management?

A: The key component to retargeting is Continue reading →