Air New Zealand is working with TagMan, the universal tag, to manage and track the online campaigns it has running across its European websites. Continue reading
NEW YORK (June 30, 2010) TagMan, the ad tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through universal- or server side- tag solutions, today announced the further expansion of its US-based team by naming Wendy L. Zenchyshyn Vice President of Business Development and Aaron K. Gragg as Vice President of Sales, two newly created positions. Continue reading
NEW YORK (June 16, 2010) TagMan, the tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns, expanded its technical division by appointing Ave Wrigley, as its Chief Technical Officer and Tim Jones, as Technical Operations Director. Both are newly created positions that will focus on the company’s system research and development. Continue reading
Excess Ad and Analytics Tags Slowing Page Loads and Contributing to Traffic Abandonment
NEW YORK (May 10, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced the introduction of ServerTags, that enable publishers to reduce or eliminate slow page loads and audience loss that result from having dozens of ad/analytics tags/pixels on their sites. Slower page loads encourage users to abandon their retail and e-commerce site visits, resulting in lower sales. Continue reading
NEW YORK (April 13, 2010) TagMan, the single-tag/pixel solution to the problems of online campaign tracking, today announced that Subaru of America, Inc has begun to use its tag management system to manage and track online marketing and advertising campaigns running across its main website (www.subaru.com) and dealer network of 550 websites across the US. Continue reading
Gatwick Airport is working with tag management system TagMan to manage and track its online campaigns for the main website gatwickairport.com.
LONDON: TagMan has been appointed as Gatwick Airport’s global ‘container tag’, a single page tag that holds all the tags used to track online campaigns, including display, paid and natural search, affiliates and email. Continue reading
Single Tag Online System to Track Online Sales and Manage Ad Tags On Lauraashley.com
NEW YORK (March 3, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced that fashion and home furnishings retailer Laura Ashley has implemented TagMan on Lauraashley.com. The TagMan system, which enables all ad tracking tags on a site to be housed and managed through a single tag, will be used to reveal the click-path any customer makes in buying from the site. This will make campaigns easier to implement and for commission payments to be attributed with greater accuracy. Continue reading
NEW YORK (February 15, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced it has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. Continue reading
Boden, the international online clothes retailer, has hired independent universal tag management system TagMan for tag management and to help the company understand the full journey its customers take on their way to buying from its websites. Continue reading
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading