Jim Sterne at the TagMan Booth at eMetrics New York
We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.
Q: What were some of the a-ha moments of eMetrics New York for you this year?
A: We are actually maturing as an industry. More Continue reading
We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).
While third-party tags on websites play a crucial rule in analyzing the effectiveness of marketing campaigns, these tags can also negatively effect page-time load and ultimately effect your conversion rates. The slower a page loads, the less likely site visitors are to stick around making website speed and performance optimization just as important as SEO optimization. Continue reading
As it turns out, how you manage the tags on your website can be the difference between winning and losing in today’s race for competitive advantage. That’s why Tag Management systems have seemingly come out of nowhere to be a hot topic, fueling a debate on the best approach. Paul Cook, the inventor of Tag Management and the founder of TagMan, will address the debate head-on at the upcoming eMetrics conference. Continue reading
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled “Accelerate Your Website, Accelerate Your Sales”. We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. Continue reading
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with TagMan CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled Accelerate Your Website, Accelerate Your Sales.
We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. This is the first of a two-part interview. Continue reading
Shanti Shunn, Director of Online Marketing at Harry and David
Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has evolved, and how to select a tag management vendor.
When and why did you decide you needed tag management?
At Harry and David we’re in all the multichannel markets, we have a lot of third-party tags on our site that relate to tracking and/or CPA payouts. Continue reading
Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons?
A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk. Continue reading
Kissmetrics has posted an amazing infographic illustrating how loading time affects ROI.
As they put it,”Website visitors tend to care more about speed than all the bells and whistles we want to add to our websites.”
We couldn’t agree more.
Bryan Eisenberg
Speaker, best-selling author, columnist, digital marketing pioneer and more, Bryan Eisenberg has become something of a legend as a digital marketing pioneer, web metrics guru, and all around advocate of digital marketing best practices.
He’s also is the newest member of TagMan’s advisory board (see seperate press release). We sat down with him to discuss why he feels the tag management issue is an important one now, and what role he’ll play in moving the company forward. Continue reading
