The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.
We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading
For better or for worse, JavaScript-based web measurement is here to stay.
JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading
Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons?
A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk. Continue reading
Bryan Eisenberg
Speaker, best-selling author, columnist, digital marketing pioneer and more, Bryan Eisenberg has become something of a legend as a digital marketing pioneer, web metrics guru, and all around advocate of digital marketing best practices.
He’s also is the newest member of TagMan’s advisory board (see seperate press release). We sat down with him to discuss why he feels the tag management issue is an important one now, and what role he’ll play in moving the company forward. Continue reading
image courtesy of Catchpoint
The slow-loading Google+ plug-in that significantly drags page load time just got a jump start.
Google has announced a news set of tools it claims will make the button render up to 3X faster. Indeed, data from our friends at Catchpoint are showing significant improvement in load time – if not quite as much as Google claims. Continue reading
I was at a client meeting this week an the question of page download came up so I thought I’d jot down the answer here. TagMan consists of a JavaScript library and short amount of code that is included in each page. The library is standardised and shared across all clients so that users only download it once per session. Continue reading
Is comprehensive one of those words like epic that are always overused? It seems that lots of companies have the most comprehensive tag management solution on the market that can deliver any market tracking tag. When it comes down to the crunch, however, a lot of solutions have real problems incorporating some tracking solutions such as Google Analytics. Continue reading
No client wants a webpage to hang, appear blank, not load or redirect to another page. Tagging mistakes are easily made, and usually only noticed once live and when you need to generate a report. TagMan provides comprehensive change control so you can instantly roll back to a previous configuration, test changes on a staging server and then be deployed live by users with the correct permissions. This is all the while providing accountability by logging who is updating what. Continue reading