Your data says “tomato.” Your third-party vendor’s says “tomahto.”

Anyone who works in digital marketing, analytics, measurement or technology is no stranger to the persistent issue of data discrepancies.

To get a better take on how these disparities arise, we undertook a study of how the various tags (or tracking pixels) used on e-commerce and other web sites affect the quality of the data collected. Some of our findings may surprise you. Continue reading →