Today’s post is about the TagMan CPA de-duplication research project. With marketing budgets under increasing pressure due to the credit crunch, companies cannot afford to be paying out more than once for the same lead or sale. Continue reading
How much are you over-paying on duplicate marketing commissions? Do you know which of your online marketing partners are charging you for the same lead or sale, and how much it’s costing you? Continue reading
I would guess that most clients are paying far too much in commission payments to multiple marketing partners and vendors for a single lead or sale and that this is the norm rather than the exception. Continue reading
As we get this blog up and running I just wanted to introduce you to the concept of TagMan. TagMan is a universal tagging system that enables Web site administrators, advertising and marketing teams and media agencies to manage, track and control all of their tagging needs with the use of one single tag. Continue reading