Fashion and home furnishings retailer Laura Ashley implements TagMan

Posted on March 11, 2010 by TagMan

Single Tag Online System to Track Online Sales and Manage Ad Tags On Lauraashley.com

NEW YORK (March 3, 2010) TagMan, the one-tag/pixel solution to the problems of online campaign tracking, today announced that fashion and home furnishings retailer Laura Ashley has implemented TagMan on Lauraashley.com. The TagMan system, which enables all ad tracking tags on a site to be housed and managed through a single tag, will be used to reveal the click-path any customer makes in buying from the site. This will make campaigns easier to implement and for commission payments to be attributed with greater accuracy. Continue reading →

I’ve got web analytics, why would I need TagMan?

Posted on January 20, 2010 by Bertie Stevenson

Many companies have commented that through their use of an advanced web analytics company like AT Internet, Omniture or RedEye they already have analysis of every campaign a user clicks on in their path to conversion, and as a result they struggle to see how TagMan can help them beyond that. Continue reading →

News release: TagMan becomes Virgin Atlantic’s global ‘container tag’

Posted on November 9, 2009 by TagMan

Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. Continue reading →

How to move to a ‘best-click’ model

Posted on September 22, 2009 by TagMan

We know that consumers will engage with a brand several times before purchasing and we’re moving to a point where this journey can be accurately mapped and assumptions made. Continue reading →

Tags matter

Posted on August 26, 2009 by TagMan

All the research we’ve been engaged in the past twelve months has sought to make a simple point – that tags really do matter.

While TagMan does one simple thing – house all your page tracking tags in one tag – it’s the problems that one thing solves that demonstrate just how integral to online marketing success (& failure) tags have become. Continue reading →

Good marketing attribution stymied by Google Analytics?

Posted on June 5, 2009 by TagMan

TagMan CEO Paul Cook has contributed a key blog post to Econsultancy.com revealing how the way Google Analytics tracks natural search makes effective marketing attribution a rather challenging business for site owners.

Full post here: http://econsultancy.com/blog/3963-does-google-analytics-overstate-the-value-of-search

TagMan website update

Posted on February 11, 2009 by TagMan

Just to let you know we’ve updated the buzz section of our website with articles about TagMan and CPA de-duplication, to see this information please click through to the TagMan website here to check out the latest news and recommended reading

Paul Cook e-consultancy de-duplication interview

Posted on February 5, 2009 by TagMan

I just wanted to point you towards the e-consultancy Q&A interview with Paul Cook the TagMan CEO.

It makes interesting reading and covers topics surrounding the de-duplication of marketing payments and how TagMan can assist with our container tag solution that can track all channels, including display and affiliates as well as both paid and natural search. Definitely worth a read…..

TagMan de-dupe survey results announced

Posted on February 3, 2009 by TagMan

The TagMan de-duplication survey results have been announced with very interesting results. Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated. Continue reading →

Complete our CPA survey and earn £5 for Shelter

Posted on January 23, 2009 by TagMan

We appreciate you are busy so if you can spare us a few minutes of your time to complete our survey on CPA payments then we will donate £5 to Shelter*. CPA Duplication and attribution are going to be a big issues this year and we would appreciate your time to tell us what you think. As an incentive we’re donating £5 to shelter for the first 50 completed surveys so you’d be helping a great cause at the same time

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