Category Archives: data integrity

TagMan Partners with Evidon to Provide Universal Privacy Tool

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Today, we are pleased to announce our partnership with Evidon, a company with an established reputation for providing privacy and compliance solutions to digital clients.

Our customers want the ability to manage their tag and cookie data activities seamlessly and efficiently. Thanks to this new partnership, our customers can customize the privacy messaging and functionality they offer to their website visitors, specified to their business needs. We believe users will benefit from this privacy tool, which will let them control their data collection preferences.

As our CEO, Paul Cook, explains, “This partnership enables us to combine the best of both systems and offer a highly sophisticated, integrated privacy tool for our clients. The new ePrivacy Directive and other privacy regulations around the globe will make website owners directly responsible for the control of tags and cookies related to privacy. We want our client to have full control through this tool in order to remain compliant.”

Check out this diagram that explains the partnership or check out our press release for more details.

Q&A: Stéphane Hamel on Tag Management – Part 2

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In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.

Q: What’s the future of tag management?

A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading →

Q&A: Stéphane Hamel on Tag Management – Part 1

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The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.

We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading →

Myths, Discrepancies & Location, Location, Location

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data discrepancies to be counted

Your data says “tomato.” Your third-party vendor’s says “tomahto.”

Anyone who works in digital marketing, analytics, measurement or technology is no stranger to the persistent issue of data discrepancies.

 

To get a better take on how these disparities arise, we undertook a study of how the various tags (or tracking pixels) used on e-commerce and other web sites affect the quality of the data collected. Some of our findings may surprise you. Continue reading →

Privacy and practicality: why TagMan changed its mind on server tags

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TagMan is obsessed with tags and, as the first tag management system, we were among the earliest pioneers of the idea of server-to-server tags (or ‘servertags’ as we called the concept).

But, as things have changed and our thinking evolved, we are now of the view that server tags are an unwise solution to the challenges of marketing data collection, transfer and integration. Continue reading →