Today, we are pleased to announce our partnership with Evidon, a company with an established reputation for providing privacy and compliance solutions to digital clients.
Our customers want the ability to manage their tag and cookie data activities seamlessly and efficiently. Thanks to this new partnership, our customers can customize the privacy messaging and functionality they offer to their website visitors, specified to their business needs. We believe users will benefit from this privacy tool, which will let them control their data collection preferences.
As our CEO, Paul Cook, explains, “This partnership enables us to combine the best of both systems and offer a highly sophisticated, integrated privacy tool for our clients. The new ePrivacy Directive and other privacy regulations around the globe will make website owners directly responsible for the control of tags and cookies related to privacy. We want our client to have full control through this tool in order to remain compliant.”