Evolution of Tag Management
As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.
And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
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In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.
Q: What’s the future of tag management?
A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading
The word “guru” is an overused one, but when it comes to web analytics, Stéphane Hamel is undisguisedly worthy of the title. An all-round online analytics advocate, Stéphane is also director of strategic services at Cardinal Path, an educator and a prolific speaker.
We caught up with him to discuss tag management in the context of web analytics, organizational change, and implementation best practices. Continue reading
Car insurance comparison site Confused.com, is working with TagMan to manage all the tracking tags from its online campaigns more effectively. The site is the first major comparison engine to sign up to the tag management system, which is already being used by major travel, finance and retail e-commerce business to unify tags and the data they provide in one system.
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NEW YORK, NY (January 11, 2011) TagMan, the Tag Management System with real-time Attribution for enterprise e-commerce, today announced it has closed $2.25 million in Series A funding led by Greycroft Partners. Other investors in this round include iNovia Capital and Angels.
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TagMan is a specialist tag management system that provides tag management, multi-channel tracking & reporting, and real-time attribution. But, every now and then, a prospect asks us if they could build it themselves. So, could they?
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The TagMan platform – a pioneering Tag Management System with real-time attribution took home the DPAC Award 2010 for Best Advertising Analytics and Measurement Innovation. Continue reading