Independent Consulting Report Shows TagMan Can Provide 128% in ROI

Posted on July 25, 2012 by TagMan

How much can TagMan increase your company’s bottom-line? We’re pleased to announce the results of our July 2012 commissioned study conducted by Forrester Consulting. No other in-depth study on tag management has been done before over a substantial multi-year period. The study, “Total Economic Impact of the TagMan Tag Management System,” revealed that TagMan produced total benefits of over $640,000 in just three years and a payback period of only 2.6 months for a major international airline carrier. Continue reading →

Virgin Atlantic Uses Tag Management to Manage ePrivacy

Posted on April 30, 2012 by TagMan

With the UK’s European Union (EU) E-Privacy Directive coming May 26, and similar US privacy laws still pending, many etailers are concerned about compliance.

At the heart of this privacy issue, are a website’s tags, cookies, and data collection and how etailers will manage consumers opting out of online tracking by putting “do-not-track” capabilities in place. Fortunately, tag management systems enable advertisers to control all data-driven vendors in one place, thereby ensuring that best practices are met across the board. When it comes to TagMan, our system has do-not track built in from the start, enabling marketers to comply with the opt-out promises that the various laws and regulations require, and still continue to use tracking systems that don’t require such opt-outs. Here Virgin Atlantic talks about how they use tag management to manage their ePrivacy compliance. Continue reading →

The Evolution of Tag Management Part 2

Posted on November 3, 2011 by TagMan

We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).

Continue reading →

Making The Case For Client-Side Tag Management vs Server-Side

Posted on October 27, 2011 by TagMan

In a recent Adotas article , Maggie Neuwald, Vice President of Product Marketing and Partnerships for TagMan, explored “Why Client-Side Tag Management Is Still Important.”

“It’s worth noting that server-side container tags can be managed and optimized through a client-side tag management system, but the inverse is not true. This is a primary reason we continue to focus so heavily on client-side performance at this point in time, rather than Continue reading →

The Evolution of Tag Management

Posted on October 19, 2011 by TagMan

Evolution of Tag Management

As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.

And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
Continue reading →

Need a Tag Management System? Find Out with Forrester’s 6-Step Assessment Framework

Posted on September 1, 2011 by TagMan

For better or for worse, JavaScript-based web measurement is here to stay.

JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading →

Five Reasons Why Complex Web Sites Benefit from a Tag Management System

Posted on August 24, 2011 by TagMan

When Forrester Research took a look at tag management in a recent report, they identified five benefits to implementing a tag management system, particularly for organizations with complex web sites. Following, the benefits of tag management to site owner, as identified by Forrester:

Accuracy. A tag management system deploys consistent analytics tags on all pages. Across the board, analytics become more consistent, relevant and accurate. Continue reading →

How Do You Know If You Need a Tag Management System?

Posted on August 11, 2011 by TagMan

Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons?

A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk. Continue reading →

Q&A With Bryan Eisenberg, TagMan’s Newest Advisory Board Member

Posted on August 4, 2011 by TagMan

Bryan Eisenberg

Speaker, best-selling author, columnist, digital marketing pioneer and more, Bryan Eisenberg has become something of a legend as a digital marketing pioneer, web metrics guru, and all around advocate of digital marketing best practices.

He’s also is the newest member of TagMan’s advisory board (see seperate press release). We sat down with him to discuss why he feels the tag management issue is an important one now, and what role he’ll play in moving the company forward. Continue reading →

Google’s New Page Speed Service – Some Thoughts

Posted on July 28, 2011 by TagMan

The blogosphere’s buzzing today with Google’s announcement of it’s new Page Speed Service, which promises to analyze Web pages, optimize them for faster loading, and deliver them from Google’s servers to users. Provided site owners hand Google the keys. Continue reading →

Tag Management Blog

Tag Management

Global leader in tag management

Category Archives: comprehensive tagging solution