We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).
In a recent Adotas article , Maggie Neuwald, Vice President of Product Marketing and Partnerships for TagMan, explored “Why Client-Side Tag Management Is Still Important.”
“It’s worth noting that server-side container tags can be managed and optimized through a client-side tag management system, but the inverse is not true. This is a primary reason we continue to focus so heavily on client-side performance at this point in time, rather than Continue reading
Evolution of Tag Management
As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.
And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
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For better or for worse, JavaScript-based web measurement is here to stay.
JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading
When Forrester Research took a look at tag management in a recent report, they identified five benefits to implementing a tag management system, particularly for organizations with complex web sites. Following, the benefits of tag management to site owner, as identified by Forrester:
Accuracy. A tag management system deploys consistent analytics tags on all pages. Across the board, analytics become more consistent, relevant and accurate. Continue reading
Is your web site – or web team – suffering under the weight and complexity of JavaScript tags and social media buttons?
A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk. Continue reading
Bryan Eisenberg
Speaker, best-selling author, columnist, digital marketing pioneer and more, Bryan Eisenberg has become something of a legend as a digital marketing pioneer, web metrics guru, and all around advocate of digital marketing best practices.
He’s also is the newest member of TagMan’s advisory board (see seperate press release). We sat down with him to discuss why he feels the tag management issue is an important one now, and what role he’ll play in moving the company forward. Continue reading
The blogosphere’s buzzing today with Google’s announcement of it’s new Page Speed Service, which promises to analyze Web pages, optimize them for faster loading, and deliver them from Google’s servers to users. Provided site owners hand Google the keys. Continue reading
TagMan is a specialist tag management system that provides tag management, multi-channel tracking & reporting, and real-time attribution. But, every now and then, a prospect asks us if they could build it themselves. So, could they?
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The TagMan platform – a pioneering Tag Management System with real-time attribution took home the DPAC Award 2010 for Best Advertising Analytics and Measurement Innovation. Continue reading
