How much can TagMan increase your company’s bottom-line? We’re pleased to announce the results of our July 2012 commissioned study conducted by Forrester Consulting. No other in-depth study on tag management has been done before over a substantial multi-year period. The study, “Total Economic Impact of the TagMan Tag Management System,” revealed that TagMan produced total benefits of over $640,000 in just three years and a payback period of only 2.6 months for a major international airline carrier. Continue reading
With the UK’s European Union (EU) E-Privacy Directive coming May 26, and similar US privacy laws still pending, many etailers are concerned about compliance.
At the heart of this privacy issue, are a website’s tags, cookies, and data collection and how etailers will manage consumers opting out of online tracking by putting “do-not-track” capabilities in place. Fortunately, tag management systems enable advertisers to control all data-driven vendors in one place, thereby ensuring that best practices are met across the board. When it comes to TagMan, our system has do-not track built in from the start, enabling marketers to comply with the opt-out promises that the various laws and regulations require, and still continue to use tracking systems that don’t require such opt-outs. Here Virgin Atlantic talks about how they use tag management to manage their ePrivacy compliance. Continue reading
TagMan’s Tag Management System already accelerated page-load times by optimizing its clients’ third-party tags with its its patent pending smart tag loading functionality, which serves tags asynchronously enabling them to load independently of the page content rather than blocking it. Now by combining forces with Digital Fulcrum we are able to offer brand marketers even faster page-load times along with a superior online experience for customers by extending this solution further to allowing synchronous tags to be executed asynchronously without modifying any code, which now enables TagMan to be used asynchronously with any third-party tag.
Learn more about the TagMan and Digital Fulcrum partnership in this announcement, “TagMan and Digital Fulcrum Join Forces To Optimize Performance of Legacy 3rd Party Tags.”
And be sure to download our recent white paper, “Smart Loading Tags To Accelerate Your Website’s Performance,” which focuses on research in synchronous tag acceleration – assessing opportunities for optimizing page-load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.
Rob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.
Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.
So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading
Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled “Accelerate Your Website, Accelerate Your Sales”. We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. Continue reading
It’s only the beginning of September, but if you’re like us, back-to-school season is always time for a bit of reflection.
We looked back over the past year (well, it’s only been eight months, really, since 2011 began) and realized we’ve undergone quite the growth spurt here at TagMan.
Consider these statistics that reflect where we were in Dec. 2010 versus where we are now: Continue reading
Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has evolved, and how to select a tag management vendor.
When and why did you decide you needed tag management?
At Harry and David we’re in all the multichannel markets, we have a lot of third-party tags on our site that relate to tracking and/or CPA payouts. Continue reading
Car insurance comparison site Confused.com, is working with TagMan to manage all the tracking tags from its online campaigns more effectively. The site is the first major comparison engine to sign up to the tag management system, which is already being used by major travel, finance and retail e-commerce business to unify tags and the data they provide in one system.
With her team, Greenlight director of PPC Hannah Kimuyu has been integrating TagMan path-to-conversion data to understand the true role of paid and organic search in user journeys. Here she outlines some of the amazing insight they are becoming to able to feed into client strategies and tactics.
In the run-up to the first ever TagMeet, we’re publishing Q&As with the event speakers. First up is Oliver Elliott, online acquisition manager at Boden, which is using TagMan to look for and optimize the ‘golden combinations’ in users’ paths to conversion, rather than just individual digital channels. Here, he explains more: