Category Archives: clients

Tag management helps Glasses Direct take on a gloomy-looking 2012

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Rob Silsbury, Marketing Director, Glasses DirectRob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.

Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.

So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading →

Q&A: Gary Angel on Page Load Performance and Tag Management, Part 2

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Gary Angel is president and CTO of Semphonic, a consultancy that helps companies improve web analytics implementations. Together with Tagman CEO Paul Cook, he’ll present a webinar on Thursday, Sept. 29 entitled “Accelerate Your Website, Accelerate Your Sales”. We caught up with Gary to learn more about what he’ll be discussing, and who should sign up to participate. Continue reading →

Come Grow With Us

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It’s only the beginning of September, but if you’re like us, back-to-school season is always time for a bit of reflection.

We looked back over the past year (well, it’s only been eight months, really, since 2011 began) and realized we’ve undergone quite the growth spurt here at TagMan.

Consider these statistics that reflect where we were in Dec. 2010 versus where we are now: Continue reading →

Q&A: Harry and David’s Shanti Shunn on Tag Management, Part 1

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Harry and David

Shanti Shunn, Director of Online Marketing at Harry and David

Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has evolved, and how to select a tag management vendor.

When and why did you decide you needed tag management?

At Harry and David we’re in all the multichannel markets, we have a lot of third-party tags on our site that relate to tracking and/or CPA payouts. Continue reading →

Confused.com signs up to TagMan

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Car insurance comparison site Confused.com, is working with TagMan to manage all the tracking tags from its online campaigns more effectively. The site is the first major comparison engine to sign up to the tag management system, which is already being used by major travel, finance and retail e-commerce business to unify tags and the data they provide in one system.
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TagMeet: Speaker Q&A – Greenlight director of PPC Hannah Kimuyu on the role of search in user journeys

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With her team, Greenlight director of PPC Hannah Kimuyu has been integrating TagMan path-to-conversion data to understand the true role of paid and organic search in user journeys. Here she outlines some of the amazing insight they are becoming to able to feed into client strategies and tactics.
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TagMeet: Speaker Q&A – Boden online acquisition manager Oliver Elliott on optimizing user journeys

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In the run-up to the first ever TagMeet, we’re publishing Q&As with the event speakers. First up is Oliver Elliott, online acquisition manager at Boden, which is using TagMan to look for and optimize the ‘golden combinations’ in users’ paths to conversion, rather than just individual digital channels. Here, he explains more:

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