Below is the list so far of all the tags that TagMan clients currently have plugged into their websites through TagMan. It’s a long list and helps to demonstrate just how many systems rely on tags to work and why tag management has become a crucial issue for website owners. Remember, every tag you have on a page slows it down and each one reports data that could be even more useful if it was reported in the same place (and using the same rules) as all the rest.

Web Analytics
AT Internet
Coremetrics
Google Analytics
IndexTools
Microsoft
Omniture
Unica
Webtrends

Display advertising/ad servers
Adconian
Advertising.com
Atlas
Blue Lithium
Doubleclick
Eyeblaster
Facilitate
Flashtalking
Mediaplex
Trip Advisor
Unanimis
ValueClick

Retargeting
Criteo
Infectious Media
Invite Media
Mediaplex
Right Media
Specific Media
Struq

PPC
Bing
Click Equations
Double Click
Google AdWords
iCrossing
Kenshoo
Marin
MSN
Yahoo

Affiliate
Adcell
Adconion
Adscale
AdTiger
Affiliate Future
Affiliate Window
Affilinet
Buyat
Commission Junction
Hotels Combined
iProspect
Linkshare
Mediastay
Metanetwork
Peak Point
Quown
Rupiz
TradeDoubler
Webgains
Xtendmedia
Zanox

Email
Cheetahmail
Email reaction
SilverPop

Other
Channel Advisor
Coomunicate
Do-Hop
edigital
eFrontier
Kelkoo
Lynku
Lyris/Clickstream
Nextag
Peerius
PriceGrabber
Qype
Returnity
Shopzilla
Z Mags
TravelSupermarket

New tags are being added all the time but it shows just how complex the world of tagging has become.

No client wants a webpage to hang, appear blank, not load or redirect to another page.  Tagging mistakes are easily made, and usually only noticed once live and when you need to generate a report.  TagMan provides comprehensive change control so you can instantly roll back to a previous configuration, test changes on a staging server and then be deployed live by users with the correct permissions.  This is all the while providing accountability by logging who is updating what.

Also, because tags are launched via TagMan, should a particular vendor tag be slowing page load it can easily be removed at the click of a button through the TagMan interface rather than having to ask the webmaster to remove it. 

Or even better, how about being able to set an end date against a vendor tag so that it’s automatically removed without you having to remember to remove it or do anything else.

TagMan will save you time. Being in control of the tagging process means that there will be fewer mistakes and improved accuracy, now that’s got to be a good thing……….