Jim Sterne at the TagMan Booth at eMetrics New York
We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.
Q: What were some of the a-ha moments of eMetrics New York for you this year?
A: We are actually maturing as an industry. More Continue reading
We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).
With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among IR500 websites lags far behind adoption among all top sites. While 50% of all sites have a Facebook plug-in and 42.5% have a Twitter plug-in, it turns out that only 31% of the IR500 have any social plug-in at all (see our infographic after the jump).
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.
While e-commerce sites generally feature less shareable content than publishers, we have to wonder if Continue reading
While third-party tags on websites play a crucial rule in analyzing the effectiveness of marketing campaigns, these tags can also negatively effect page-time load and ultimately effect your conversion rates. The slower a page loads, the less likely site visitors are to stick around making website speed and performance optimization just as important as SEO optimization. Continue reading
Evolution of Tag Management
As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.
And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
Continue reading
Ad retargeting and JavaScript tags go hand-in-hand. To learn more about best practices in retargeting – particularly insofar as tag management is concerned – we asked an expert. Matt Greitzer, co-founder and COO of Accordant Media, was kind enough to share his deep knowledge of the subject.
Q: Where does retargeting intersect with tag management?
A: The key component to retargeting is Continue reading
In Part 1 of this two-part interview, Stéphane Hamel discussed tag management from the perspective of web analytics and implementation. This week he looks into the future and discusses where tag management might be headed.
Q: What’s the future of tag management?
A: Maybe it’s making it even easier for marketers. In my dreams, making it possible to drag and drop pieces of the puzzle. A visual tagger, maybe, that hides all the complexity of the actual code behind it. Continue reading
For better or for worse, JavaScript-based web measurement is here to stay.
JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading
When Forrester Research took a look at tag management in a recent report, they identified five benefits to implementing a tag management system, particularly for organizations with complex web sites. Following, the benefits of tag management to site owner, as identified by Forrester:
Accuracy. A tag management system deploys consistent analytics tags on all pages. Across the board, analytics become more consistent, relevant and accurate. Continue reading
Shanti Shunn, Director of Online Marketing at Harry and David
Shanti Shunn, director of online marketing at Harry and David, discusses why e-commerce sites need tag management, how tag management has evolved, and how to select a tag management vendor.
When and why did you decide you needed tag management?
At Harry and David we’re in all the multichannel markets, we have a lot of third-party tags on our site that relate to tracking and/or CPA payouts. Continue reading
