As Cyber Monday approaches, a lot of e-tailers are  contemplating the ROI of social commerce. While full service social commerce, such as setting up a store on Facebook might be a viable move for big players, like Procter & Gamble with its Pampers store on the social site, for smaller businesses the major play lies in adding social plugins, such as “Like” or “Share,” to their e-commerce sites.

The truth is, consumers aren’t visiting social networks to do their shopping. A recent simplyZesty article reported that Forrester found that the conversion rate for Facebook stores was equal to that of standard e-commerce stores, at between 2-4%, while also attracting Continue reading →