Analytics and optimisation consultancy Logan Tod has developed an approach that incorporates attribution modelling within its own optimisation framework so its clients can decide where to invest their ad spend.
The framework classifies individual marketing activity, from high-level channels down to low-level keywords, with specific recommendations associated with each. One visualization of Logan Tod’s process looks a little like this:
The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)
Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading
TagMan recently caught up with Andy Kahl Product Manager at Evidon, Ghostery’s parent company, to talk about their recent study: Biggest Lagger: The Top Ten Elements that Slow Your Internet Down (US), in which they tracked their GhostRank Panel volunteers to monitor the Internet and most third-party content. Out of nearly 800 companies they watch, they found the top 10 that lag the web browsing experience the most in the U.S.
Rob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.
Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.
So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading
As Cyber Monday approaches, a lot of e-tailers are contemplating the ROI of social commerce. While full service social commerce, such as setting up a store on Facebook might be a viable move for big players, like Procter & Gamble with its Pampers store on the social site, for smaller businesses the major play lies in adding social plugins, such as “Like” or “Share,” to their e-commerce sites.
The truth is, consumers aren’t visiting social networks to do their shopping. A recent simplyZesty article reported that Forrester found that the conversion rate for Facebook stores was equal to that of standard e-commerce stores, at between 2-4%, while also attracting Continue reading
Jim Sterne at the TagMan Booth at eMetrics New York
We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.
Q: What were some of the a-ha moments of eMetrics New York for you this year?
A: We are actually maturing as an industry. More Continue reading
We recently posted “The Evolution of Tag Management,” where we took a closer look at the tag management solutions that emerged over time–from pixel piggy backing to a container tag to the universal tag, and finally to Tag Management Systems (TMS).
With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among IR500 websites lags far behind adoption among all top sites. While 50% of all sites have a Facebook plug-in and 42.5% have a Twitter plug-in, it turns out that only 31% of the IR500 have any social plug-in at all (see our infographic after the jump).
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.
While e-commerce sites generally feature less shareable content than publishers, we have to wonder if Continue reading
While third-party tags on websites play a crucial rule in analyzing the effectiveness of marketing campaigns, these tags can also negatively effect page-time load and ultimately effect your conversion rates. The slower a page loads, the less likely site visitors are to stick around making website speed and performance optimization just as important as SEO optimization. Continue reading
Evolution of Tag Management
As JavaScript tags for tracking a website’s campaigns become increasingly complex, every marketer longs for the holy grail of tag management to solve their problems and give them freedom and control.
And while Tag Management Systems (TMS) are emerging as the leading solution in the space now, they weren’t the first.
Continue reading
