Category Archives: behavioural targeting

Q&A: Webtrends Alex Yoder on Analytics and Independent Tag Management, Part 1

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Web trends, Alex YoderAs CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.

To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading →

The State of Privacy, Do-Not-Track, And Why You Need Tag Management

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The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)

Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading →

eMetrics Wrap-Up: Jim Sterne On Tag Management, Big Data, And Analytics

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Jim Sterne at the TagMan Booth at eMetrics New York

We recently caught up with Jim Sterne, the Founder of the eMetrics Marketing Optimization Summit to talk about what happened at the event in New York and what’s happening in the industry overall.

Q:  What were some of the a-ha moments of eMetrics New York for you this year?

A: We are actually maturing as an industry. More Continue reading →

Need a Tag Management System? Find Out with Forrester’s 6-Step Assessment Framework

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For better or for worse, JavaScript-based web measurement is here to stay.

JavaScript tags have become a cornerstone of code for Web analytics, online testing, behavioral targeting, affiliate marketing, ad serving, search marketing, and more. Without an efficient, flexible and adaptive tag management system, managing what can easily become dozens and dozens of individual pieces of code can become, according to a recent report on tag management from Forrester Research: Continue reading →

How to move to a ‘best-click’ model

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We know that consumers will engage with a brand several times before purchasing and we’re moving to a point where this journey can be accurately mapped and assumptions made. Continue reading →

Tracking conversion across multiple clients

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I was at a meeting with an agency earlier and we got talking about tracking conversions across multiple clients in unrelated categories. This could be useful for  a number of reasons, both to provide insight into the relationship between brands and also to enable targeting in future. Currently companies wanting to do this would need to either take a feed from DoubleClick or Atlas in order to use their user ids or actually share personal data between clients (which is unlikely to be possible for legal reasons). The new version of TagMan actually logs the global user id for all conversions, making such analysis easy.  Continue reading →