As CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.
To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading →
The conversation about consumer privacy on the Internet is heating up due to recent legislation proposed both in the EU and the US. It’s a real concern for both consumers and website publishers alike. (This webinar from Marketo has the latest on EU and US e-privacy law, just in case you haven’t been following.)
Current technologies that track consumers’ behavior when browsing the Web are often dropping cookies on users’ Continue reading →
I was at a meeting with an agency earlier and we got talking about tracking conversions across multiple clients in unrelated categories. This could be useful for a number of reasons, both to provide insight into the relationship between brands and also to enable targeting in future. Currently companies wanting to do this would need to either take a feed from DoubleClick or Atlas in order to use their user ids or actually share personal data between clients (which is unlikely to be possible for legal reasons). The new version of TagMan actually logs the global user id for all conversions, making such analysis easy. Continue reading →