TagMan is pleased to be speaking at next week’s inaugural Affiliate Management Days in London – the must attend event for affiliate managers looking to learn how online retailers are successfully implementing and managing their affiliate programs.
In this never before seen presentation, Sandra McDill – Global Client Services Director, will use real-world examples and some pretty pictures to dispel the common myth that attribution and affiliates don’t mix. Continue reading
TagMan has played a pivotal role in a new report from the IAB, which explores attribution and customer conversion journeys in the retail sector.
We were delighted to provide the IAB 
with the data and analysis for this latest research. It forms the heart of the report and shows the true path to sale for retailers.
Using the full conversion path and non-converting data feed reports for leading UK retailers TagMan partnered with the IAB to investigate the following key areas: Continue reading
Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming 
into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Our recent webinar featuring Forrester Research highlighted what you should know about the changing ePrivacy landscape, available solutions and how tag management can help.
Here Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan answer your questions from the presentation on Thursday, March 29, 2012.
The Tag Management System (TMS) space is growing steadily. Stéphane Hamel, Director of Strategic Services at Cardinal Path, recently wrote a blog post making sense of the field: “Five things to look for when selecting a Tag Management System.”
After defining tag management and its distinct benefits, Hamel went on to outline the five main things you should look at when considering a vendor including features, reliability, attribution, performance, and pricing model. Having worked with several TMS providers to implement the best tool to address individual client needs, he concludes by addressing the good, the bad, and the ugly of TMS. Have a read to get his take on this growing space.
Mike Lazerow, Buddy Media
As Chairman and CEO of Buddy Media, a preferred platform for Facebook management by eight of the ten top global advertisers, Michael Lazerow is a widely recognized thought leader on digital media and marketing trends. We caught up with him to discuss the growth of social media, social commerce, and social media attribution, as well as the role tag management plays in helping marketers better understand customer’s path to conversion.
Q: In a recent study your company did with Booz & Company, ”Campaigns to Capabilities: Social Media and Marketing 2011,” you guys revealed that while marketing dollars are increasingly shifting toward social media efforts there are still many marketers who don’t understand ROI. Why is that?
A: There are a couple of factors at play here. Many brands don’t know what they should be measuring or even what they are able to measure. If you don’t decide upon attainable objectives, then it is nearly impossible to gauge any sort of return on investment. Continue reading
Last year, AdExchanger.com asked us for our 2011 predictions, and the topics of attribution and privacy were at the top of our list. Interestingly, prediction 4 came true with Terry Kawaja launching an AdTechnopoly board. Here in 2012, we see attribution and privacy appearing again but overall we predict the tag management space growing with usage in those areas becoming more of a priority for marketers.
Here’s a summary of our top five predictions for 2012 with the full explanation on Adotas: Continue reading
As CEO of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of the company. Since joining Webtrends in 2000, he has focused on expanding the brand and delivering business value to global enterprises. Prior to Webtrends, Alex served as Vice President of Sales for Touch Clarity, a behavioral targeting company.
To say that he fully understands web analytics and where the industry is headed is an understatement. We recently caught up with him to discuss how his business is doing, how mobile analytics is growing, and the importance of an independent tag management system. Continue reading
Analytics and optimisation consultancy Logan Tod has developed an approach that incorporates attribution modelling within its own optimisation framework so its clients can decide where to invest their ad spend.
The framework classifies individual marketing activity, from high-level channels down to low-level keywords, with specific recommendations associated with each. One visualization of Logan Tod’s process looks a little like this:
Rob Silsbury, marketing director of online glasses retailer Glasses Direct is under no illusions as to the state of the retail environment in 2012.
Speaking at TagMan’s most recent client get together TagMeet 2, Silsbury said: “It’s going to be a pig of a year.” And none of the other retailers in the room looked ready to disagree.
So what does Glasses Direct plan to do about it? Given its focus is online, then drive its online channels hard. Efficiency is the overriding mission. But, that doesn’t mean the company isn’t prepared to invest to get as lean as possible. Silsbury has a couple of things in mind: Continue reading
Sallie Stokes has joined TagMan from business social networking powerhouse LinkedIn. (See separate press release) Here she explains why.
Q: LinkedIn is an immensely successful company at a very exciting time. Why the switch?
A: I joined TagMan because of the huge opportunity to educate the market on how they can, not only save money, but also make money from tracking and understanding their ROI from their marketing budgets. In uncertain economic times, I am excited to take on the new challenge to help marketers make their budgets work smarter for them. Continue reading
