Four Things Marketers Should Ask IT About Their Website’s Performance

Posted on March 21, 2012 by TagMan

Slow Loading Tags

According to a recent article in NY times Impatient Web-Users Flee Slow Loading Sites, 400 milliseconds is too long. Thirty-seven percent of consumers find performance issues when visiting a website unacceptable, and 86% of users will leave a site after having bad experiences, according to another study from Compuware.

When it comes to tracking what consumer’s are doing on websites, marketers need to use many third-party tags from web analytics, email, search, ad servers, online testing, behavioral targeting, social media, and more. These systems get very complex and often use Javascript which can slow pages down, making it harder to track conversions especially when the user experience has been compromised. See this Compuware Load Testing Infographic to view key findings from their survey and learn exactly how slow tags, that result in poor page performance, negatively impacts your bottom line. In fact we proved in our recent study that, “Just One Second Delay In Page-Load Can Cause 7% Loss In Customer Conversions.”

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Just One Second Delay In Page-Load Can Cause 7% Loss In Customer Conversions

Posted on March 14, 2012 by TagMan

A marketer’s ability to have their company’s website’s pages load quickly has direct impact on sales and ultimately on the bottom line. Page load times can impact the overall customer experience, as well as SEO as page speed determines your ranking when users search in a browser. According to the Aberdeen Group, a 1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. And that sounds bad for business.

We partnered with the UK’s leading glasses e-tailor G lasses Direct to study page speed and conversion behavior. Our study enabled us to build a case for the true correlation between page speed and dollar values. Our findings substantiated the Aberdeen findings, where increases in page-load time significantly impacted conversion rates, dropping by 7%.

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Stéphane Hamel On Selecting A Tag Management System

Posted on March 7, 2012 by TagMan

The Tag Management System (TMS) space is growing steadily. Stéphane Hamel, Director of Strategic Services at Cardinal Path, recently wrote a blog post making sense of the field: “Five things to look for when selecting a Tag Management System.”

After defining tag management and its distinct benefits, Hamel went on to outline the five main things you should look at when considering a vendor including features, reliability, attribution, performance, and pricing model. Having worked with several TMS providers to implement the best tool to address individual client needs, he concludes by addressing the good, the bad, and the ugly of TMS. Have a read to get his take on this growing space.

Behind the scenes with TagMan

Posted on February 21, 2012 by TagMan

Tag Management is evolving rapidly and so is the technology and innovation behind it. That’s why we’ve launched Techblog: a look into TagMan’s technical adventures.

Fuelled by our very own (and very talented) technical team, TechBlog is dedicated to sharing how we tackle unique challenges through interesting solutions. Not only will you hear more about the magic that goes on behind the scenes at TagMan, but also our take on the latest ideas in the software community.

To kick things off, check out a special welcome post from Paul Cook, founder and CEO at TagMan.

You can also follow @TagManTech on Twitter.

How To Protect Your Site in the Era of Tag Bloat

Posted on February 16, 2012 by TagMan

We announced last week our exclusive partnership with Digital Fulcrum which now allows any tag to run through our tag management system asynchronously. Adam Figuiera discusses in this guest blog post the issues of 3rd party tags and what to consider.

Guest post by Adam Figuiera, Product Marketing Manager, Monetate

Adam Figueira

The web is awash in tags. From analytics to ad serving, website testing to channel optimization, marketers use an ever-increasing number of third-party solutions for improving and measuring the customer’s website experience–and to make the process for doing so easier.
But can too much of a good thing actually be bad? Indeed it can, and one might accurately term the last five years as the Era of Tag Bloat. However, the marketer’s challenges extend beyond just the number of tags necessary for running a modern website.

Like Dr. Jekyll and Mr. Hyde, website JavaScript tags can have split personalities–enhancing a marketer’s knowledge and the visitor’s experience when everything performs properly, but showing their evil side when things don’t go as planned. Continue reading →

TagMan Joins Forces With Digital Fulcrum To Accelerate Page Load

Posted on February 9, 2012 by TagMan

TagMan rehouses all of your site's third-party tags into one independent tag management system, loading only the necessary third-party tags when a customer visits your site ensuring faster page load times and better tracking of conversions.

TagMan’s Tag Management System already accelerated page-load times by optimizing its clients’ third-party tags with its its patent pending smart tag loading functionality, which serves tags asynchronously enabling them to load independently of the page content rather than blocking it. Now by combining forces with Digital Fulcrum we are able to offer brand marketers even faster page-load times along with a superior online experience for customers by extending this solution further to allowing synchronous tags to be executed asynchronously without modifying any code, which now enables TagMan to be used asynchronously with any third-party tag.

Learn more about the TagMan and Digital Fulcrum partnership in this announcement, “TagMan and Digital Fulcrum Join Forces To Optimize Performance of Legacy 3rd Party Tags.”

And be sure to download our recent white paper, “Smart Loading Tags To Accelerate Your Website’s Performance,” which focuses on research in synchronous tag acceleration – assessing opportunities for optimizing page-load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.

Tag Management Done Poorly Can Create Performance Issues

Posted on February 8, 2012 by TagMan

Many marketers don’t realize just how much impact a few 3rd-party scripts have on their website’s page loading and performance and how that can affect the bottom line in terms of conversions, not to mention user experience. Research indicates that it can be significant.

In fact, a study by the Aberdeen group, reveals that a 1-second delay in page loading can correlate to a 7% loss in conversions. That’s a serious problem.

And while tag management is a solution, tag management done poorly can create, rather than solve, performance issues. In essence, tag management done badly can lead to poor acceleration issues. In a recent study, “Smart Loading Tags to Accelerate Your Website’s Performance,” we looked at page-load times with different tag management solutions to illustrate this point. Continue reading →

Q&A: Michael Lazerow On The Growth Of Social Media, Social Commerce, And Attribution

Posted on January 25, 2012 by TagMan

Mike Lazerow, Buddy Media

As Chairman and CEO of Buddy Media, a preferred platform for Facebook management by eight of the ten top global advertisers, Michael Lazerow is a widely recognized thought leader on digital media and marketing trends. We caught up with him to discuss the growth of social media, social commerce, and social media attribution, as well as the role tag management plays in helping marketers better understand customer’s path to conversion.

Q: In a recent study your company did with Booz & Company, ”Campaigns to Capabilities: Social Media and Marketing 2011,” you guys revealed that while marketing dollars are increasingly shifting toward social media efforts there are still many marketers who don’t understand ROI. Why is that?

A: There are a couple of factors at play here. Many brands don’t know what they should be measuring or even what they are able to measure. If you don’t decide upon attainable objectives, then it is nearly impossible to gauge any sort of return on investment. Continue reading →

2012 Predictions: The Year Of Tag Management, Data Scientists, Privacy, And Attribution

Posted on January 18, 2012 by TagMan

Last year, AdExchanger.com asked us for our 2011 predictions, and the topics of attribution and privacy were at the top of our list. Interestingly, prediction 4 came true with Terry Kawaja launching an AdTechnopoly board. Here in 2012, we see attribution and privacy appearing again but overall we predict the tag management space growing with usage in those areas becoming more of a priority for marketers.

Here’s a summary of our top five predictions for 2012 with the full explanation on Adotas: Continue reading →

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