Consumer privacy laws are constantly evolving and with the EU ePrivacy Directive coming into effect, as well as the growing focus in the US by the Obama administration, 2012 will be a big year for change. Are you looking for technologies to support these changes? Look no further and join this webinar to learn more about the changing ePrivacy landscape, available solutions and specifically how tag management systems can help.
Join guest speaker Anthony Mullen, Senior Analyst at Forrester Research and Angus Glover Wilson, Chief Privacy Officer at TagMan for this 45-minute webinar Thursday, March 29, 2012 11:00 AM – 12:00 PM EDT where you’ll learn about:
• The legal imperative – timelines, EU developments (‘Cookie Directive’)
• The ePrivacy landscape – now and in the future
• The role cookies play – awareness and management
• Tag Management for ePrivacy compliance
• Top tips on what you can do to get ready
To register, click this link
With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among Experian Hitwise Top 100 UK Travel Retail Sites lag far behind adoption among all top sites. While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all (see our infographic after the jump).
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog. Continue reading
With the assistance of Ghostery, we’ve put together some data showing that social plug-in adoption among Experian Hitwise Top 100 US Travel Retail Sites lag far behind adoption among all top sites. While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 US Travel Retail Sites have any social plugin at all (see our infographic after the jump).
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.
Slow Loading Tags
According to a recent article in NY times Impatient Web-Users Flee Slow Loading Sites, 400 milliseconds is too long. Thirty-seven percent of consumers find performance issues when visiting a website unacceptable, and 86% of users will leave a site after having bad experiences, according to another study from Compuware.
A marketer’s ability to have their company’s website’s pages load quickly has direct impact on sales and ultimately on the bottom line. Page load times can impact the overall customer experience, as well as SEO as page speed determines your ranking when users search in a browser. According to the Aberdeen Group, a 1-second delay in page-load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions. And that sounds bad for business.
We partnered with the UK’s leading glasses e-tailor Glasses Direct to study page speed and conversion behavior. Our study enabled us to build a case for the true correlation between page speed and dollar values. Our findings substantiated the Aberdeen findings, where increases in page-load time significantly impacted conversion rates, dropping by 7%.
The Tag Management System (TMS) space is growing steadily. Stéphane Hamel, Director of Strategic Services at Cardinal Path, recently wrote a blog post making sense of the field: “Five things to look for when selecting a Tag Management System.”
After defining tag management and its distinct benefits, Hamel went on to outline the five main things you should look at when considering a vendor including features, reliability, attribution, performance, and pricing model. Having worked with several TMS providers to implement the best tool to address individual client needs, he concludes by addressing the good, the bad, and the ugly of TMS. Have a read to get his take on this growing space.
Tag Management is evolving rapidly and so is the technology and innovation behind it. That’s why we’ve launched Techblog: a look into TagMan’s technical adventures.
Fuelled by our very own (and very talented) technical team, TechBlog is dedicated to sharing how we tackle unique challenges through interesting solutions. Not only will you hear more about the magic that goes on behind the scenes at TagMan, but also our take on the latest ideas in the software community.
To kick things off, check out a special welcome post from Paul Cook, founder and CEO at TagMan.
You can also follow @TagManTech on Twitter.
We announced last week our exclusive partnership with Digital Fulcrum which now allows any tag to run through our tag management system asynchronously. Adam Figuiera discusses in this guest blog post the issues of 3rd party tags and what to consider.
Guest post by Adam Figuiera, Product Marketing Manager, Monetate
The web is awash in tags. From analytics to ad serving, website testing to channel optimization, marketers use an ever-increasing number of third-party solutions for improving and measuring the customer’s website experience–and to make the process for doing so easier.
But can too much of a good thing actually be bad? Indeed it can, and one might accurately term the last five years as the Era of Tag Bloat. However, the marketer’s challenges extend beyond just the number of tags necessary for running a modern website.
TagMan rehouses all of your site's third-party tags into one independent tag management system, loading only the necessary third-party tags when a customer visits your site ensuring faster page load times and better tracking of conversions.
TagMan’s Tag Management System already accelerated page-load times by optimizing its clients’ third-party tags with its its patent pending smart tag loading functionality, which serves tags asynchronously enabling them to load independently of the page content rather than blocking it. Now by combining forces with Digital Fulcrum we are able to offer brand marketers even faster page-load times along with a superior online experience for customers by extending this solution further to allowing synchronous tags to be executed asynchronously without modifying any code, which now enables TagMan to be used asynchronously with any third-party tag.
Learn more about the TagMan and Digital Fulcrum partnership in this announcement, “TagMan and Digital Fulcrum Join Forces To Optimize Performance of Legacy 3rd Party Tags.”
And be sure to download our recent white paper, “Smart Loading Tags To Accelerate Your Website’s Performance,” which focuses on research in synchronous tag acceleration – assessing opportunities for optimizing page-load times through tag acceleration methods, which can result in lower abandonment rates and a better user experience for customers online.
Many marketers don’t realize just how much impact a few 3rd-party scripts have on their website’s page loading and performance and how that can affect the bottom line in terms of conversions, not to mention user experience. Research indicates that it can be significant.
In fact, a study by the Aberdeen group, reveals that a 1-second delay in page loading can correlate to a 7% loss in conversions. That’s a serious problem.
And while tag management is a solution, tag management done poorly can create, rather than solve, performance issues. In essence, tag management done badly can lead to poor acceleration issues. In a recent study, “Smart Loading Tags to Accelerate Your Website’s Performance,” we looked at page-load times with different tag management solutions to illustrate this point. Continue reading