Get your reading-on! Econsultancy has released their 2012 “Tag Management Buyer’s Guide,” which provides in-depth profiles of the various tag management vendors, an overview of market trends and a look into the strengths, weaknesses, opportunities and threats of the tag management industry.
We were excited to be one of only a handful of companies that were in category leader positions in both how we’re viewed as a company as well as our business model. As the first global enterprise tag management platform, we at TagMan are dedicated to providing the industry’s most mature and proven platform, and currently support over 200 unique third party vendor tags, more than any other offering available on the market today.
We were given the opportunity to contribute to the buyer’s guide and felt it was important to provide comprehensive answers to the questions posed by Econsultancy. We pride ourselves on being transparent, not only with our customers, but also with third party outlets – ones that have clout and influence. However, in seeing the published buyer’s guide, we feel there is potential for some of our answers to be misconstrued.
For example, we mentioned we don’t support “instant” removal of tag because you must deploy your changes before they take effect and that takes mere minutes. The reality is that our answer should be a best practice for all tag management vendors. However, other vendors in the report marked yes for this question. We felt it’s important to address this, most importantly for our customers, but also to help educate the industry as false standards can be set without context.
That being said, we remain committed to offering our customers a top of the line tag management solution and look forward to continuing to update and innovate our offering for new and existing customers. We truly believe our combination of innovation, growth and transparency is second to none in our industry and are excited to help drive this industry.