Today, we
are pleased to announce our partnership with Evidon, a company with an established reputation for providing privacy and compliance solutions to digital clients.
Our customers want the ability to manage their tag and cookie data activities seamlessly and efficiently. Thanks to this new partnership, our customers can customize the privacy messaging and functionality they offer to their website visitors, specified to their business needs. We believe users will benefit from this privacy tool, which will let them control their data collection preferences.
As our CEO, Paul Cook, explains, “This partnership enables us to combine the best of both systems and offer a highly sophisticated, integrated privacy tool for our clients. The new ePrivacy Directive and other privacy regulations around the globe will make website owners directly responsible for the control of tags and cookies related to privacy. We want our client to have full control through this tool in order to remain compliant.”
Check out this diagram that explains the partnership or check out our press release for more details.
Does this mean I would have to place all of my ads and conversion tags into TagMan?
Yes, to benefit from tag management for eprivacy, you would have to place and manage all your on-site tags (conversion tags, analytics, etc) into TagMan to run through the TagMan container. You would continue to run your ads through your ad server as you probably do today. Hope this helps.