Sallie Stokes has joined TagMan from business social networking powerhouse LinkedIn. (See separate press release) Here she explains why.
Q: LinkedIn is an immensely successful company at a very exciting time. Why the switch?
A: I joined TagMan because of the huge opportunity to educate the market on how they can, not only save money, but also make money from tracking and understanding their ROI from their marketing budgets. In uncertain economic times, I am excited to take on the new challenge to help marketers make their budgets work smarter for them.
Q: How critical is account management for a technology provider?
A: I believe account management is the heart for any technology provider. Being the point of contact for clients, it is our responsibility to provide market and product feedback to the development team, ensuring the evolution of our technology and the industry. On the other hand, it is also important to educate clients on how the industry is changing and making sure they are up to date with the latest developments.
Setting the bar for service and high-level client satisfaction, in addition to the technology, will allow the company to stand out from the competition.
Q: What are the keys to successful digital account management?
A: Successful account management starts by listening and understanding our clients’ key business objectives for tag management and the challenges they face in meeting them. Once this has been established, together with our clients, we develop a strategy and set-up to ensure clients KPIs are met and over achieved. With clear deliverables and benchmarks along the way, trust and solid relationships will be developed from both sides.
Q: What makes a good account manager?
A: Having the ability to listen and understand with a genuine passion to help clients achieve their goals and the industry to develop. By being honest, knowledgeable, approachable and, of course friendly, will enable an account manager to develop into a trusted advisor role and become successful in their career.
Q: How aware were you of TagMan and tag management in general before joining the company?
A: Having been in the industry for over 12 years, I have seen tag management evolve and become a must-have for marketers. I have always been interested in the relationship between all marketing activities, understanding the value and being able to reward accordingly. TagMan being the first, most used and most advanced Tag Management system has always had my interest.
Q: What are the main issues you think you’d like to address at TagMan?
A: TagMan has seen tremendous growth in the past year and 2012 will see that growth continue. By redefining the roles and responsibilities within the Account Management Services team it will enable us to work closer with our clients, understand their business objectives and enable us to scale both in the UK and across Europe.
Q: What is the biggest challenge you think you’ll face in your new role?
A: I think the biggest challenge is also the biggest opportunity. Educating the industry on why they should be looking at the path to conversion on every sale and the benefits of real time marketing attribution.