In a recent Adotas article , Maggie Neuwald, Vice President of Product Marketing and Partnerships for TagMan, explored “Why Client-Side Tag Management Is Still Important.”

“It’s worth noting that server-side container tags can be managed and optimized through a client-side tag management system, but the inverse is not true. This is a primary reason we continue to focus so heavily on client-side performance at this point in time, rather than more nascent server-side protocols,” she writes while also highlighting that a full tag management system allows for ALL tags to be managed through the technology, “rather than a point solution that requires customers to still optimize many client-side third-party tags that are not or cannot be integrated, in order to control their tag and page performance.”

It’s a pretty strong argument.

What do you think?