Last December, Forrester Research published a report entitled “How Tag Management Improves Web Intelligence.” We’ve been able to make the report available as a free download, but it’s only available until the end of this week.
The report includes the following information:
- An overview of current problems with managing tags
- A web site tagging audit: score your site and get specific recommendations
- Full list of the benefits of using a tag management system
- Eight characteristics to look for in a tag management system
- An overview of the tag management landscape