A good question, yet one many marketers, web analytics and IT departments are ill equipped to answer. To help them address this critical question, Forrester Research has developed a six-point tag audit and tag management scorecard to help all parties involved determine their level of tag management risk.
The audit poses questions regarding the number of tags on a site, the time and frequency involved in changing or updating them, and the number of parties involved in the tag management process.
The simple audit is included in Forrester’s report How Tag Management Improves Web Intelligence. Feel free to download the report and receive step-by-step instructions to audit your own tag management needs.