The TagMan platform – a pioneering Tag Management System with real-time attribution took home the DPAC Award 2010 for Best Advertising Analytics and Measurement Innovation.
New York, NY – Judged by senior industry peers from the likes of Omnicom, Rapp, Wieden+Kennedy , MediaVest, Online Publishers Association and Return Path; the award represents “the best existing, new or improved analytics and measurement platform innovation to provide metrics and insights for advertisers, publishers, and marketers”. TagMan’s attribution focused technology beat out entrants and finalists, to be judged the clear winner by informed US industry heavy-weights in this exciting sector.
The DPAC Awards honor overall excellence and breakthrough achievement in US digital publishing and advertising. The purpose of the DPAC Awards is to recognize the outstanding efforts being made in digital publishing and advertising.
The award was accepted by Chris Brinkworth, TagMan’s CMO, at the DPAC Gala in New York City on December 9, 2010.