NEW YORK (July 21, 2010) TagMan, the marketing tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through a single universal tag, today announced a Board of Advisors tasked to consult with the rapidly growing company on its strategy and tactics.
“TagMan has achieved significant traction amongst web marketers by taking away the pain associated with deploying tracking pixels, speeding up their pages and providing multichannel attribution reports in real-time,” says company CEO and founder Paul Cook. “We are very pleased to have an exceptional team of deeply experienced advisors to help up take TagMan’s sophisticated proposition to mainstream marketers.”
The Board includes:
Brendan Condon: With 25 years of global media experience across several TIME WARNER divisions (serving the past seven years at AOL overseeing its global Mobile, SEM, Affiliate and APAC advertising businesses and before that, 18 years at TIME Inc), Mr. Condon specializes in media monetization, especially digital with and local cross-media advertising.
Formerly, the Managing Director of AOL’s Platform-A International advertising division, based in London, Mr. Condon led the business with full P+L responsibilities, and a team of more than 500 employees across 10 European countries and Japan.
Calvin Lui: The former President & CEO of Tumri, the leading provider of dynamic creative solutions for online display advertising, Calvin Lui has a strong history of building teams and scaling businesses, both online and offline, with particular emphasis on sales, marketing, business development and corporate development. Prior to Tumri, Mr. Lui served as COO of Connexus a leading Internet performance marketing company, and also served as President of its Traffic Marketplace division. He has also worked as SVP of Sales and Marketing at Ticketmaster, served as CEO at TheMan.com and held management positions at Lycos, St. Paul Venture Capital and Credit Suisse First Boston.
John Marshall: has 30 years experience of entrepreneurship in the software and Internet industries. He is a Netscape alumnus and went on to found ClickTracks , a pioneering web analytics tool. Mr. Marshall invented and patented several important innovations within analytics, including the now ubiquitous overlay view. ClickTracks was acquired by Lyris Technologies in 2006. Mr. Marshall is a founder of Market Motive, providing training courses and certification in online marketing.
Tom Sipple: is currently a Vice President at Interactive Corporation (IAC), leading the monetization strategy, direct sales, aggregator partners, mobile and advertising operations groups for Dictionary.com (part of the family of brands). He joined IAC from Yahoo! where he spent eight years in various roles, but most recently as Managing Director of Yahoo, SE Asia managing Yahoo’s user and revenue growth in the emerging markets of Vietnam, Thailand, Singapore, Philippines, Indonesia and Malaysia. Prior to moving to Asia, Mr. Sipple was a Strategic Account Director in display media sales for Yahoo based in San Francisco. He also worked at USA Today leading circulation and advertising for the travel category.
TagMan (www.TagMan.com) is the single-tag solution to the problems of online campaign tracking and slow pages loads due to excess tags. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed to a retailer, e commerce or advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand. TagMan was founded in November 2007 and has offices in New York and London.