Good Health Media, Inc. Appoints TagMan
To Accelerate Client Online Advertising Campaigns
NEW YORK (August 30, 2010) Good Health Media, one of the fastest growing health ad networks, today announced that it has picked TagMan as its global “container tag,” enabling the company to accelerate its client online marketing campaigns while reducing costs by implementing third-party tags/pixels without IT resources.
TagMan’s single page tag will house all of the tags/pixels used to track Good Health Media (GHM) online ad campaigns, including display, paid and natural search, affiliates and email. Using the TagMan interface, GHM will have a single view of the effectiveness and interaction of its online advertising campaigns and will be able to see the interaction between the consumer and all online marketing channels, enabling it to enhance its optimization of online campaigns and media budget allocation.
“We chose to work with TagMan because it has an established track record in tag management and will help us drive better results for our advertisers and publishing partners. We can now instantly add or amend our tracking tags, which means we no longer have to send requests to different IT teams to change tags. This will save money as well as time,” says Bill Jennings, CEO of Good Health Media.
“Good Health Media can not only switch existing tags in and out in a matter of minutes, adding new tags instantly, it can now see the entire path a customer takes to conversion. This will enable them to make informed marketing optimisation decisions,” says Paul Cook, CEO, of TagMan. “We are pleased to have then as a partner.”
Good Health Media (www.ghmedia.com) delivers specific health condition audiences to pharma and consumer brands. The company’s “ConditionMatch” technology tracks and targets the most frequent visitors to niche health content, often at half the CPM of the major health portals. Advertisers include: Merck, J&J, Wyeth, Shire, Takeda, Walmart Pharmacy, and Amgen. Good Health Media was recently ranked as the fastest growing health ad network with 93% user growth in the past 12 months (Comscore).
GHM is backed by Metamorphic Ventures and several individual investors including Mike Perlis (Softbank), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (co-founder 24/7), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch and ConditionSearch are trademarks of Good Health Media.
TagMan (www.TagMan.com) is the single-tag solution to the problems of online campaign tracking and slow pages loads due to excess tags. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed to a retailer, e commerce or advertiser’s web site, online marketers can save time and money in the way they track campaigns and they can see how all online channels are working together. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Air New Zealand. TagMan was founded in November 2007 and has offices in New York and London.