Air New Zealand appoints TagMan to manage tags and campaign tracking for its European operations
Air New Zealand is working with TagMan, the universal tag, to manage and track the online campaigns it has running across its European websites.
TagMan replaces Air New Zealand’s existing site analytics system as the company’s universal container tag, a single page tag that houses all the tags used to track Air New Zealand’s online campaigns, including display, paid and natural search, affiliates and site analytics on these sites. The system will allow Air New Zealand to view customer journeys, tracking the entire path to conversion that any user takes to buying from one of its European sites. TagMan will enable future spend with affiliates to be apportioned more accurately, ‘deduplicating’ between channels that claim commission from the same sale. The company will gain instant savings in this way.
Chris Sumbler, online marketing manager at Air New Zealand, said: “Our previous tagging solution did not enable us to be as nimble as we would have liked in implementing new site tagging and testing innovative digital platforms. TagMan has solved this issue while also enabling us to use dynamic attribution and path to conversion analysis in order to more accurately measure the return on investment from each of our marketing channels.”
Jon Baron, general manager of TagMan, said: “TagMan was developed to remove the problems associated with site tagging and campaign management as well as reducing costs to advertisers. Air New Zealand is now free to use new marketing technologies as they see fit.”
About Air New Zealand
Air New Zealand is an international and domestic airline group which provides air passenger and cargo transport services within New Zealand, as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom. It has 12 flights a week from London Heathrow to Auckland, New Zealand via either Los Angeles or Hong Kong. www.airnewzealand.co.uk
About TagMan
TagMan is the single-tag solution to the problems of online campaign tracking. By acting as a single, universal tag and interface through which tracking tags and pixels can be deployed to an advertiser’s web site, online marketers can save time and money in the way they track campaigns and see how all online channels are working together. TagMan was founded in November 2007 and has 5 offices across the US and the UK. Clients include Virgin Atlantic, Subaru, Boden, Laura Ashley, Thomas Cook and Santander.