Just a heads up and a few words on our new ‘brand’. We’ve not changed much, just the tagline but that was difficult enough.
The challenge was to come up with something that summed up what TagMan is and does. The problem was that ‘what it is’ is known as many things: a universal tag, container tag, Floodlight tag, universal action tag, tag management system etc.
Second, it does lots of things: campaign tracking, path to conversion analysis, attribution modelling, deduplication, tag management etc. etc.
Then there’s ‘actually’ what it allows you to do: be independent from technology providers, regain control of your data, save time and energy in the tagging process, save money on duplicate commission/CPA payments, plan your online advertising spend much more effectively (by seeing the whole user journey), and join up your site analytics and online advertising data.
So, given all these things, how could we come up with something that explained all that AND was punchy and memorable?
Well, by discussing it for ages. In the end, we plumped for a dual-action tagline, the first bit to explain what TagMan is and the second to explain what it does for you. So ‘Smart tags, smarter marketing’ was our answer. We wonder what yours might have been?