The TagMan de-duplication survey results have been announced with very interesting results.  Our industry-wide duplication survey showed that 40% of companies said between 11% and 20% of commissions were duplicate payments. Almost 20% said that between 21% and 30% were duplicated. 

40% of respondents stated that responsibility for de-duplicating commission payments should lie with the marketing/media agency, with 34% indicating the technology provider.

Full results will be available next week through the TagMan website and also available now is an interesting overview on the e-consultancy website.