TagMan in e-consultancy Innovation report
I just wanted to let you know that TagMan is detailed in the new e-consultancy innovation report. The overview is in the Web Analytics and Optimisation section of a report that is well worth a read, please see part of the overview below;
4.10.1 TagMan – Tag content management system
TagMan is an intelligent content management system for tracking tags, through deployment of a single TagMan tracking tag on a web page.
TagMan manages all existing tags (e.g. for web analytics, paid search, ad-serving, email, usability, surveys, and MVT and A/B testing) and replaces them with a single tag.
The single TagMan tag then calls the relevant third party tags depending on prior user activity. The advantages of TagMan lie in the convenience associated with the ability to manage all existing tags with a single tag. TagMan also offers real-time report of each marketing channel, allowing for side-by-side comparison.
Other advantages of TagMan include:
- Quick and easy to implement. Use the same TagMan tag on every page and then configure your 3rd party tracking requirements via an easy to use browser interface rather than through additional page-side coding.
- Tagman works with any ad server, search, affiliate, behavioural targeting or other marketing solution.
- Eliminate duplicate CPA payments with conditional tag serving based on post-impression and post-click activity.
- Better data protection practice by offering visitors a global opt-out of tracking rather than relying on each 3rd party tagging solution provider to do their own thing.
Tags: tagging solution, TagMan